From Media to Music & Business: Ninja C on Reinventing Purpose

Purpose isn’t a destination—it’s an evolving journey. In this episode of SheCentre: The Female Podcast, I sit down with Cynthia Tumwine Kawamara, aka Ninja C, to explore how purpose shifts through different seasons of life.

From launching her media career at just 13 to making a name for herself in Uganda’s hip-hop scene, Cynthia has never been afraid to reinvent herself. She shares her transition from TV and radio to public relations, business, and music, navigating the challenges of the entertainment industry, motherhood, and personal loss.

Now, as a Female Rapper of the Year (2024) award winner, a business owner, and an advocate for women in the creative industry, she’s on a mission to bridge the gap for East African artists and create more opportunities for women in music.

✨ In this episode, we discuss:
•How Cynthia discovered her purpose early and built a career in media and music
•The realities of being a woman in the entertainment industry
•Transitioning from media to business and finding new ways to create impact
•Navigating personal loss, depression, and rediscovering purpose
•How she’s helping women in music and creatives across East Africa break barriers

💡 Whether in the creative industry, navigating career transitions, or redefining your purpose, this episode will inspire you to embrace change, take bold steps, and trust the journey.

🎧 Tune in now!

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